UX Research ServicesUsability Testing. Empirical Insights.
Bespoke UX research services. Qualitative user interviews, unmoderated Maze usability testing, heatmap analytics, conversion rate optimization (CRO) audits, and user personas.
Maze Usability
Quantitative Task Testing
Heatmaps
Hotjar Click & Scroll Data
Video Clips
1-on-1 User Interview Reels
CRO Lift
Severity-Ranked Recommendations
Why UX Research
Empirical user behavior data. CRO conversion lift.
Enterprise UX research combines quantitative usability testing, qualitative user interviews, and heuristic audits to deliver data-backed product improvements.
Empirical User Behavior Data
Replacing design assumptions with concrete quantitative user testing data, click heatmaps, and video session recordings.
Friction-Free Task Completion
Identifying navigation bottlenecks and form drop-off points to streamline user journey flows and increase product adoption.
Conversion Rate Optimization (CRO)
Auditing landing page friction points and checkout funnels to deliver measurable conversion rate improvements.
Actionable UX Recommendation Reports
Delivering clear UX heuristic audit reports prioritized by severity impact, complete with video clips and design solutions.
Research Capabilities
User interviews, Maze usability testing & CRO audits.
We deliver full-suite UX research services covering Hotjar heatmaps, heuristic audits, user personas, card sorting, and A/B testing.
Qualitative 1-on-1 User Interviewing
Conducting structured 1-on-1 customer interviews to uncover deep user motivations, workflow friction, and mental models.
Unmoderated Maze Usability Testing
Running unmoderated usability tests on Maze to measure misclick rates, time-on-task, and task completion rates.
Hotjar & FullStory Heatmap & Session Replays
Analyzing click heatmaps, scroll depth maps, and session replay videos to identify UI points of confusion.
Heuristic Evaluation & WCAG 2.2 Audits
Auditing digital products against Jakob Nielsen's 10 Usability Heuristics and WCAG 2.2 accessibility standards.
User Persona & Empathy Map Development
Creating evidence-backed user persona profiles detailing user demographics, goals, technical comfort, and pain points.
Card Sorting & Information Architecture (IA)
Conducting open and closed card sorting tests to structure intuitive sitemaps and navigation menus.
A/B Testing Hypothesis & Experiment Design
Designing structured A/B testing experiment plans for Google Optimize and VWO to validate design changes.
CRO Funnel Analysis & Drop-Off Diagnostics
Diagnosing drop-off points in signup flows, checkout pages, and multi-step SaaS onboarding wizards.
Industry Solutions
UX research studies for every commercial sector.
From B2B SaaS dashboards to fintech banking apps, healthcare patient portals, e-commerce, and logistics, we conduct UX research.
B2B SaaS Product UX Research & Testing
Conducting usability testing on SaaS dashboards to streamline multi-tenant workspace task completion.
Fintech Mobile App Trust & Security UX Research
Researching user trust factors in mobile banking apps, money transfers, and biometric login flows.
Healthcare EHR Patient Portal Usability Audits
Testing patient portal accessibility with elderly users to ensure appointment scheduling is friction-free.
E-Commerce Checkout Cart CRO Research
Auditing mobile e-commerce checkout funnels to identify cart abandonment friction and payment barriers.
Real Estate Property Search UX Research
Researching homebuyer search behaviors to optimize map filter controls and property photo carousels.
Logistics Driver & Dispatcher Usability Testing
Testing driver mobile interfaces under high-stress field conditions to optimize touch ergonomics.
Industrial IoT Control Panel Touch Usability
Conducting physical ergonomics testing on factory HMI control panels to prevent operator errors.
Media Video Streaming Content Discovery UX
Researching viewer content discovery habits to optimize category carousels and search suggestions.
Legal & Corporate Workspace Contract UX Research
Testing e-signature and document management workflows with corporate legal teams.
EdTech Student Course LMS Usability Testing
Researching student learning habits to optimize lesson navigation, video controls, and quizzes.
On-Demand Marketplace Vendor UX Research
Researching local service provider pain points in managing bookings and updating catalogs.
Government Municipal Public Portal UX Audits
Conducting 508-compliance usability testing on city websites with diverse public user groups.
Research Feature Modules
Production-ready UX research feature components.
Complete list of Maze testing cores, Hotjar heatmap suites, and severity-ranked report modules included.
Unmoderated Maze Usability Testing Core
Quantitative usability testing platform measuring path success rates and misclick percentages.
Hotjar & Clarity Click & Scroll Heatmap Suite
Visualizing user cursor attention, click density, and scroll depth across viewports.
Jakob Nielsen 10 Heuristic Audit Engine
Evaluating system status visibility, user control, error prevention, and minimalist design.
Qualitative User Interview & Video Clip Vault
Recording and transcribing customer user interviews with timestamped highlight reels.
A/B Testing Experiment & CRO Calculator
Calculating statistical significance for A/B testing design variations before full rollout.
WCAG 2.2 AAA Accessibility Audit Suite
Checking color contrast, keyboard focus indicators, and screen reader ARIA attributes.
Card Sorting & Treejack IA Validator
Validating site maps and navigation menu labels with quantitative user card sorting tests.
UX Severity-Ranked Recommendation Exporter
Generating prioritized action item reports (Critical, Major, Minor) with concrete design fixes.
Audit Trail & Research Study Log Vault
Permanent timestamp logs recording every user testing session, participant ID, and survey response.
PostgreSQL UX Research Analytics Vault
ACID database storage logging user usability test completion rates and time-on-task metrics.
Single Sign-On (SSO)
Integrating SAML 2.0 and Azure AD for secure corporate UX research repository access.
Automated Monthly UX Research & CRO Reports
Cron-scheduled dispatches detailing usability test scores, session heatmap trends, and CRO tips.
Technology & Tools
Modern UX research tech stack. High throughput.
We use Maze Usability Testing, Hotjar, Microsoft Clarity, Mixpanel, Optimal Workshop, and VWO.
Usability Testing
- Maze Usability Testing
- UserTesting.com
- Lookback Moderated
- UserZoom Enterprise
Heatmaps & Session Replay
- Hotjar Heatmaps
- Microsoft Clarity
- FullStory Replays
- Crazy Egg Heatmaps
Analytics & Product
- Mixpanel Analytics
- Google Analytics 4
- Amplitude Product APM
- Pendo Insights
IA & Card Sorting
- Optimal Workshop
- Treejack (IA Test)
- Lyssna (UsabilityHub)
- Whimsical Diagrams
Accessibility & Audit
- Stark Accessibility
- axe DevTools
- WAVE Inspector
- WCAG 2.2 Standard
A/B Testing & CRO
- VWO (Visual Website Optimizer)
- Optimizely
- Google Optimize
- AB Tasty
Security & Quality
Encrypted PII participant storage & Maze test path calibration QA.
NDAA NDA compliance, granular research access controls, and 95%+ A/B test statistical significance.
Research Security Standards
Encrypted PII & Participant Data Storage
Anonymizing and encrypting all participant video recordings and user testing data under GDPR/CCPA.
NDAA & SOC 2 Research Security
Enforcing strict non-disclosure security standards for unreleased commercial product UX research.
Granular UX Research File Access Control
Restricting view access for raw user interview videos and survey data to authorized team members.
Immutable Research Audit Logs
Permanent timestamp logs recording every user testing session, participant consent form, and report.
Isolated Password-Protected Report Portals
Hosting UX research findings and video highlight reels on private password-protected preview URLs.
QA & Ergonomics Verification
Participant Screening & Demographics QA
Rigorous screening of user testing participants to guarantee 100% target customer demographic match.
Maze Usability Test Path Calibration QA
Pre-testing Maze usability paths to verify task prompts are clear and unbiased before participant deployment.
Statistical Significance A/B Test QA
Verifying A/B testing data reaches 95%+ confidence intervals before declaring winning design variations.
WCAG 2.2 AA/AAA Accessibility Verification QA
Auditing digital products with Stark checkers to guarantee 4.5:1 text contrast and focus indicators.
E2E Severity-Ranked Action Item QA
Validating that all UX recommendations include step-by-step wireframe or UI design solutions.
12-Step Lifecycle
Proven UX research methodology.
From research strategy to recruiting, Maze test setup, 1-on-1 interviews, heatmap analysis, heuristic audit, synthesis, and CRO roadmap.
Research Strategy & Goal Alignment
Auditing product goals, identifying key user friction hypotheses, defining target demographics, and selecting research methods.
Participant Recruiting & Screening
Recruiting vetted user testing participants matching exact customer profiles (B2B buyers, mobile shoppers, patients).
Unmoderated Maze Test Setup
Building unmoderated usability tasks in Maze with clear scenario prompts, success paths, and surveys.
Qualitative 1-on-1 User Interviewing
Conducting 1-on-1 moderated user interviews to explore user mental models and workflow pain points.
Heatmap & Session Replay Data Mining
Analyzing Hotjar click heatmaps, scroll maps, and FullStory session replays to spot silent points of confusion.
Heuristic & WCAG 2.2 Accessibility Audit
Auditing interface screens against Jakob Nielsen's 10 Usability Heuristics and WCAG 2.2 AAA guidelines.
Severity-Ranked Synthesis & Video Reels
Synthesizing research data into a prioritized report (Critical, Major, Minor) with short video highlight reels.
Design Recommendation & CRO Roadmap
Delivering actionable Figma wireframe/UI recommendations and an A/B testing roadmap for continuous CRO.
Industry Domain Focus
UX research studies built for your sector.
We uncover deep user insights tailored to your specific commercial industry.
Enterprise B2B & SaaS
Conducting usability testing on SaaS dashboards to streamline multi-tenant workspace task completion.
Healthcare & Life Sciences
Testing patient portal accessibility with elderly users to ensure appointment scheduling is friction-free.
FinTech & Financial Services
Researching user trust factors in mobile banking apps, money transfers, and biometric login flows.
Real Estate & PropTech
Researching homebuyer search behaviors to optimize map filter controls and property photo carousels.
Logistics & Supply Chain
Testing driver mobile interfaces under high-stress field conditions to optimize touch ergonomics.
E-Commerce & Marketplaces
Auditing mobile e-commerce checkout funnels to identify cart abandonment friction and payment barriers.
Related Services
Explore complementary UI/UX design services.
FAQ
UX Research FAQs.
Questions we get before kicking off qualitative user interviews and Maze usability testing engagements.
- Building software based on internal assumptions often results in features users don't understand or want. UX research provides concrete user data from real target customers, uncovering hidden friction points and saving 100s of engineering hours.
Let's build something great
Tell us your UX research goals.We'll uncover your customer insights.
Schedule a free UX research consultation with our senior researchers. Receive a product teardown, usability test strategy, and project estimate.