Project Details · Shopify 5,000+ Customers · PEI & NBLoop Subscriptions

FYB Fuel Your Body — Shopify Meal Subscription Platform.

Discover how Bugbattlers Technologies built eatfyb.ca using Shopify, Loop Subscriptions, PageFly Page Builder, and Recurring Orders App — powering fresh healthy ready meal deliveries and 19 free pickup locations across Prince Edward Island and New Brunswick.

Technologies Used:ShopifyLoop SubscriptionsPageFly BuilderRecurring OrdersLiquidStripe
https://eatfyb.ca
Shopify Store
FYB Fuel Your Body Provided Screenshot MacBook Mockup
5,000+
Trusted Customers
Active meal subscribers across PEI & New Brunswick.
19
Free Pickup Locations
Regional fridge pickup hubs across Atlantic Canada.
Free > $99
Free Delivery
Automated free shipping threshold calculation at checkout.
100%
Locally Sourced & Halal
Chef-prepared fresh weekly meals made in PEI & NB.

Platform Interface Showcase

Official eatfyb.ca storefront screenshot in MacBook mockup.

Official user interface screenshot from eatfyb.ca showing the custom PageFly landing page, green hero branding, trusted badges, and 'Start Your Order' subscription CTA.

FYB Shopify & Loop Subscriptions Landing Page

MacBook Air View
https://eatfyb.ca
Shopify Store
FYB Fuel Your Body Client Screenshot Mockup

PageFly Hero & Trust Badges

'Trusted by 5000+ customers', 'Made in PEI & NB', and prominent 'START YOUR ORDER' CTA button.

19 Free Pickup Locations

Dynamic value proposition badges for 19 pickup fridge hubs and free delivery on orders over $99.

Loop Subscription Engine

Automated weekly recurring orders, customer meal swapping, and flexible subscription management.

The Meal Subscription Challenge

Scaling recurring food subscriptions on Shopify Plus.

FYB needed a high-converting storefront with seamless recurring meal plan subscriptions, automated order cutoffs, and multi-location pickup logistics across PEI & NB.

The Challenge

  • Complex Subscription Rules: Standard eCommerce themes lacked flexible recurring order options, meal swapping portals, and custom subscription discount tiers.
  • Multi-Location Pickup Logistics: Sourcing 19 regional fridge locations alongside direct home delivery required automated shipping condition rules.
  • Rigid Store Layouts: Standard Shopify templates couldn't convey trust badges, local PEI/NB sourcing, or weekly meal fulfillment schedules effectively.

Our Shopify Ecosystem Solution

  • PageFly Drag & Drop Engine: Built custom high-converting landing pages with CRO elements, customer review proof, and clear call-to-actions.
  • Loop Subscriptions & Recurring Orders: Integrated Loop Subscriptions for automated weekly orders, customer portal meal edits, and payment retries.
  • Location & Free Delivery Logic: Configured 19 free pickup fridge locations and automated free shipping rules on orders over $99.

Platform Highlights

Core Shopify capabilities engineered for FYB.

From PageFly custom templates to Loop Subscriptions recurring orders and multi-pickup location scheduling.

PageFly Custom High-Converting Storefront

Custom PageFly landing page templates designed with green & orange brand styling, trusted customer badges, and seamless 'Start Your Order' CTAs.

Loop Subscriptions & Recurring Orders

Seamless Loop Subscriptions integration enabling customers to set weekly recurring orders, swap meal options, pause plans, and manage credit card billing.

19 Free Pickup Locations & Delivery Selector

Location selector allowing customers to choose direct doorstep delivery or pick up their orders for free at 19 regional fridge locations in PEI & NB.

Thursday Order Cutoff & Kitchen Sync

Automated order cutoff rules locking weekly subscriptions every Thursday, auto-dispathing kitchen prep manifests for Monday delivery dispatch.

Services Delivered

Bugbattlers services provided for FYB Fuel Your Body.

Explore the exact software development and eCommerce services our team delivered for eatfyb.ca.

Primary Service

Shopify Development

Shopify Plus store setup, custom checkout extensions, and subscription payment webhooks.

Explore Shopify Service
UI/UX & CRO

Website Development

PageFly drag-and-drop landing page design, high-converting checkout flows, and responsive UI.

Explore Web Development Service
Custom Logistics

Custom Software Development

Thursday order cutoff lock rules, kitchen manifest dispatches, and 19 pickup fridge hubs.

Explore Custom Software Service

Architecture & Tech Stack

Modern Shopify ecosystem built for subscription scale.

Shopify, Loop Subscriptions, PageFly Page Builder, and Recurring Orders App.

Shopify Core Platform

Scalable eCommerce backend handling customer accounts, catalog inventories, gift card management, and secure Shopify Checkout.

Loop Subscriptions Engine

Advanced subscription management system providing self-service customer portals, automated renewal billing, and order swap workflows.

PageFly Landing Page Builder

Modular drag-and-drop builder customized with custom CSS/Liquid code for high-converting landing pages and desktop/mobile responsiveness.

Recurring Orders App API & Location Logic

Synchronizes recurring subscription orders with local fulfillment rules, pickup location tagging, and shipping rate calculations.

Development Journey

From brand UX discovery to Atlantic Canada launch.

A structured 13-week Shopify engineering roadmap delivering custom PageFly layouts, Loop Subscriptions, and 19 pickup hubs.

Weeks 1 - 2

Storefront UX & Brand Strategy

Mapping Atlantic Canada delivery zones, 19 pickup location workflows, green & orange brand identity, and PageFly wireframing.

Delivered
Weeks 3 - 6

Shopify & PageFly Storefront Build

Developing custom PageFly landing page, responsive header navigation, gift card portal, and CRO-optimized hero section.

Delivered
Weeks 7 - 9

Loop Subscriptions & Recurring Orders Setup

Integrating Loop Subscriptions engine, custom portal widget for meal swapping, recurring order discounts, and payment retry webhooks.

Delivered
Weeks 10 - 12

Pickup Location Engine & Shipping Rules

Configuring 19 free pickup fridge locations, free delivery rules on $99+ orders, and Thursday order cutoff lock automation.

Delivered
Weeks 13+

QA, Mobile Optimization & Production Launch

Successful production launch on eatfyb.ca serving 5,000+ customers in PEI & New Brunswick with recurring subscription orders.

Delivered

Frequently Asked Questions

Got questions about eatfyb.ca Shopify setup?

Everything you need to know about Shopify, Loop Subscriptions, PageFly, and pickup hub locators.

eatfyb.ca is built on Shopify using PageFly Landing Page Builder for custom high-converting page layouts, Loop Subscriptions for automated recurring meal plan billing, and the Recurring Orders app framework for multi-location fulfillment.

Ready to build a high-converting Shopify Subscription Storefront?

Whether you need PageFly custom landing page builds, Loop Subscriptions setup, or recurring order fulfillment workflows — Bugbattlers Technologies delivers end to end.